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Tribhuvan University

BSc CSITBachelor of Science in Computer Science and Information TechnologyBCABachelor of Computer ApplicationBITBachelor of Information TechnologyBIMBachelor of Information ManagementBBABachelor of Business AdministrationBBSBachelor of Business StudiesBBMBachelor of Business ManagementBITMBachelor of Information Technology Management

Pokhara University

BE Computer (PU)Bachelor of Engineering in Computer EngineeringBBA (PU)Bachelor of Business Administration (Pokhara University)

National Examinations Board (+2)

Class 10Class 10 (SEE)+2 Science+2 Science (Class 11 and 12)+2 Management+2 Management (Class 11 and 12)+2 Humanities+2 Humanities (Class 11 and 12)
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BHM330 Hospitality Marketing and Sales

Hospitality Marketing and Sales chapter guide

Chapter guide for Hospitality Marketing and Sales. Chapter names and their order in your textbook or official syllabus may differ slightly.

TU BHM Semester 5. 10 units, 3 credit hours. Each bar shows the unit’s share of teaching time.

  1. Unit 1Introduction to Hospitality Marketing · note
  2. Unit 2Marketing Environment · note
  3. Unit 3Consumer Behaviour in Hospitality · note
  4. Unit 4Segmentation, Targeting and Positioning · note
  5. Unit 5Hospitality Products and Services · note
  6. Unit 6Pricing Strategies · note
  7. Unit 7Distribution Channels and Online Travel Agencies · note
  8. Unit 8Promotion and Advertising · note
  9. Unit 9Personal Selling and Sales Management · note
  10. Unit 10Digital Marketing for Hotels · note